What Seema Flower’s DfT Award Tells Employers About the Talent They Are Missing

Seema Flower, Founder of Blind Ambition,Woman holding a white cane beside the LCRIG Strictly Highways 2026 conference backdrop.

On 7 October 2026, Seema Flower — registered blind, Founder and Managing Director of Blind Ambition — was presented with the Outstanding Contribution Award at the Department for Transport Special Recognition Awards at Strictly Highways in Blackpool. The award was given in recognition of her work changing how the entire street works and highways sector treats disabled people. It is also, viewed through the lens of employment, a pointed reminder of what happens when an employer — or in Seema’s case, a founder — is given the conditions to lead.

The Real Story Behind the Award

Seema’s work has taken her in front of crews, supervisors and directors at organisations including National Grid, county councils, utilities and contractors across the UK. After her talk at the HAUC convention, Blind Ambition presented to 3,000 National Grid colleagues at the company’s safety conferences. She built a consultancy recognised at national level by the Department for Transport — while registered blind.

That career trajectory is not unusual because of Seema’s sight loss. It is unusual because too few employers create the conditions in which blind and partially sighted professionals can reach that level at all.

75% Is the Context, Not the Ceiling

Approximately 75% of blind and partially sighted people of working age are not in employment. That figure reflects systemic barriers — recruitment processes that assume sighted applicants, workplaces that have not considered accessibility, and managers who lack the confidence to support a blind or partially sighted colleague effectively. It is not a capability gap. Seema’s award is evidence of that.

The street works and highways sector is not typically associated with disability inclusion leadership. That is precisely why the DfT’s decision to present this award matters — and why employers in every sector should pay attention to what it signals.

The Employer Question This Award Raises

Every organisation that invited Seema in to train its people made a decision: we will invest in understanding what disabled people actually need. The organisations that sent their operatives through simulation spectacle exercises and practised the Introduce – Ask – Describe – Support framework with her are the same organisations building the internal confidence to manage, support and retain disabled employees — not just serve disabled customers.

Inclusive customer service and inclusive employment are not separate programmes. They grow from the same organisational capability: the ability to respond to people as individuals, remove barriers practically, and act with confidence rather than anxiety.

“The employers who ask ‘how do we support a blind or partially sighted colleague well?’ are asking exactly the right question — and the answer is the same as the one we give to street works crews: get practical, get confident, and stop waiting for someone to complain before you act.”

— Seema Flower, Founder and Managing Director, Blind Ambition

What Jobseekers Can Take From This

If you are a blind or partially sighted jobseeker, Seema’s Outstanding Contribution Award at a national DfT ceremony is a concrete, citable example of what blind and partially sighted professionals achieve when they are in roles — employed or self-employed — where their expertise is valued and their barriers are addressed.

When you are asked in an interview about adaptability, problem-solving or stakeholder management, the lived experience of navigating inaccessible systems and still delivering at national scale is not background noise. It is directly relevant experience. Name it.

Practical Considerations for Employers

If Seema’s award prompts you to think seriously about recruiting blind and partially sighted talent, here is where to start:

  • Access to Work — a UK Government grant that funds practical support for disabled employees, including assistive technology, support workers and travel assistance. It reduces the cost barrier that many employers cite incorrectly as a reason not to hire.
  • Recruitment process accessibility — review whether your job adverts, application forms and interview processes are accessible before you post a role.
  • Internal confidence — managers need practical knowledge, not just policy documents. Behaviour-change training builds the confidence to support a blind or partially sighted colleague day to day.
  • Retention — the same adjustments that help a disabled employee thrive often improve conditions for the whole team: clearer communication, better-organised physical spaces, more structured onboarding.

The Sector Verdict Is In

The Department for Transport and LCRIG have recognised, at national level, the contribution of a registered blind woman who has changed how an entire sector thinks about disability. The employers who act on that signal — who actively recruit blind and partially sighted professionals and build workplaces that work for them — will access a pool of talent that their competitors are overlooking.

That is not a diversity initiative. It is a competitive advantage.


About Blind Ambition Recruitment

Blind Ambition Recruitment connects employers with blind and partially sighted talent. Post your job today at recruitment.blindambition.co.uk or contact recruitment-ops@blindambition.co.uk

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