Review Online Shopping with Iceland

Iceland Supermarket Logo
Iceland Supermarket Logo

**This review was written during the Pandemic when getting delivery slots for vulnerable and disabled people was difficult. **

As I have had to use a variety of supermarkets for my weekly shop I thought I would try with Iceland. My PA helped me register as a customer and we placed a whole shopping list in the cart only to find when we came to checkout there were no delivery slots available at all. So I emailed them, explaining I was a registered blind customer and would need some help. The response was an email to say that I could book priority slots between a certain time but there is no telephone service available for taking orders like Sainsbury’s does.

Anyway in the end I wrote to Keith Hann, Director of Corporate Affairs. I received his name from my MP, Joy Morrissey and googled his email. Within hours I had a call from Iceland – a lovely lady Liz called me to help me place my order but when I got to the online checkout point, I still had to enter my card payment details to complete the process and although Liz can get me a slot it is not guaranteed at all. At the moment as you will see from the letter from Iceland they are doing everything they can to help vulnerable people. Iceland have said they are ‘urging store colleagues to apply social distancing rules using and compassion and common sense so that those who need help in shopping in-store can have the assitance they require.’ They are awaiting guidance from DEFRA regarding social distancing.

Advice: You will need someone to help you access the online shopping system

Response from Iceland, letter from my MP Joy Morrissey:

Online we are doing our utmost to offer priority to elderly and vulnerable customers, naturally including the blind and partially sighted. I understand from recent correspondance with the RNIB that many blind and partially sighted people will not feauture on those official lists and we will explore what more can be done to offer targeted assistance to those in this category‘.

read also our Tesco’s review

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